Human marketing for tech startups
It took a while before we finally found the right time for this podcast, but eventually, we made it.
The Bad Crypto Podcast guys – Joel and Travis and I recorded this episode live on Facebook.
Want to become a guest or feature your ICO? Contact me below:
Many people ask me “how do you manage to get all those known guests on your show?”. The thing is – there is no one generic answer. Each guest has his own back story of how we connected.
In this case, it’s been a completely cold call. I asked a friend who’s been into crypto since a long time who he follows and who are credible and reputable names that I should interview. My friend gave me 5 names. Jake Brukhman was among them.
The first thing I did was look for common friends so I could be introduced… None were found.
So I simply went on Twitter and tweeted my pitch publicly to Jake… and he said yes within 10 minutes. No wonder my friend was impressed ) and was I.
So today my guest is the co-founder of Coinfund Jake Brukhman. Coinfund is one of the first crypto funds founded in 2015.
Jake has a background in maths and computer science, has worked in hedge fund and Amazon. His journey down the rabbit hole started from the moment when his very geeky friend sent him 0.5 BTC.
The journey eventually brought him to founding Coinfund – born from the idea of creating and diversifying portfolio of digital assets.
In this interview we discuss:
and…. CRYPTO KITTIES!
In case you enjoy watching instead of listening to the podcast, please find the youtube video below:
Back in summer when I spoke with Julian Hosp I was making my first steps towards the whole new world of crypto. I wasn’t even sure what blockchain was.
Back then, when I recorded live-streamed this interview I did not know 3 things.
If you prefer to watch the interview instead of listening to it here is the Youtube version below:
“I look at the blockchain as a technology. I am not fan per se of Bitcoin or Ethereum or Dash. I like all these cryptocurrencies. But for me it’s more about the underlying technology.
“Blockchain is the same kind of revolution when it comes to ownership, when it comes to money, when it comes to any kind of assets, as the Internet was to communication and information.
“And what I mean is the following: prior to the Internet we could have not done what we are doing right now [online face to face video interview] because we would have relied on large centralised stations that controlled whether you would be allowed to do this video or not. If they wanted you to do this video, you could do it. If they didn’t want you to do the video, there was no chance to get your radio show out, your television show out, your newspaper out — everything was completely controlled by centralised institutions.
“And then the Internet popped up. The internet itself is a concept, it’s nothing more than an idea of decentralisation meaning not one ruling it all — it’s interconnection of things. And once it happened, it allowed the telecommunication done over the internet, it allowed for things like Facebook, Twitter, YouTube and all these kind of live and not live mediums.
“The blockchain is doing exactly the same thing to ownership. It’s ownership of anything you can imagine.
“It’s the ownership of money, ownership of real estate, it’s the ownership of stocks, of diamond, off gold, whatever you want to own — the blockchain takes this responsibility away from one central institution — the easiest one is the bank because it is a concept that we all understand — If the bank says — yesterday you had a money today you don’t have a money because I don’t like you or because you did something then like this [Julian clicked his finger] the money is gone there is nothing you can do about it.”
“If you are part of the government and that government doesn’t like you and they want to take your ID away, your passport away — they slip a finger and there’s no way to verify that you are who you are.
“The blockchain allows us to decentralise that. Taking the power away from one institution, one individual, one organisation and distributing it over every participant, just like the Internet did. And the more participants that are part of it the stronger this entire ecosystem gets.”
His bestselling book Disrupt You! is a go-to book for starting entrepreneurs. It will help you achieve success that you deserve!
Failing is learning what doesn’t work. Failure is throwing in the towel and giving up.
If you think you can or you think you can’t you’re right.
If you want get something done give it to busy person.
You can have everything you want out of life – you just can’t get it all in once.
The writing is the small piece of the puzzle.
Too many people listen to everybody that gave up on their dreams to convince themselves to give up on theirs.
Motivation is like shower – you need it daily.
You don’t get to live forever but what you create can – so why not focus on making what you create matter?
Being a writer means that you believe that you have something that is worthy of other people’s time.
Building a global business has never been easier.
The harder I work the luckier I get.
There’s always a way to connect your thoughts with the world.
Jay has been throwing value bombs during the whole interview so I strongly encourage you to listen 🙂
I knew that my interview with James would be packed with wisdom and that you’d enjoy it too.
For the very few of you, who don’t know who James Altucher is – I have included his short bio below for you.
James Altucher is a successful entrepreneur, investor, board member, and the writer of 11 books including the recent WSJ Bestseller, “Choose Yourself!”.
He has started and sold several companies for eight figure exits. He’s on the board of a billion revenue company, has written for The Financial Times, The New York Observer, and over a dozen popular websites for the past 15 years. He’s run several hedge funds, venture capital funds, and is a successful angel investor in technology, energy, and biotech.
He has also lost all his money, made it back, lost it, made it back several times and openly discusses how he did it in his columns and books.
Although I encourage you to listen to the interview, because there is no other way to feel the energy and the flavor of our conversation, I have included the important points James mentioned during our talk below for you.
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