My today’s guest is Jeremy Carson. Jeremy is a Creative Director at Saatchi & Saatchi, leading the industry in data-driven creative.
He is true believer in data and tech co-existing with creativity and his daily work consists of figuring out how to make digital work more creative.
In this episode we speak about
- data driven marketing and human stories
- importance of personalising content
- how one chooses target audience
- advertising and promotion
- how to find unique angle
Food for thought
Creatives have big egos.
It’s not about graphs and numbers it’s about behaviour.
Star putting stuff out that you feel is appropriate for what you want to do and look who reacts. Don’t overthink it.
If you don’t have anything to say – just don’t say it. Don’t feel forced to have to make a personal brand and to have to put content out there.
Figure out what are the 2 things that you are interested in and smash those two together. That will also help you understand what your niche is.
Marketing and advertising is a megaphone. If the thing you are talking about is trash – you will be talking about trash louder.
What do you stand for? Embrace that and then test and learn.