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Today my guest is Timothy Peterson.

His LinkedIn profile summary is a spot on. It states “Marketing Expertise, Delivered with Personality, Style, and Showmanship!”

In this episode we spoke about:

  • Personalisation in marketing
  • Community building
  • How to choose your niche
  • The personality behind tech brands
  • How to get leads from LinkedIn
  • Being real on social media
  • Building and showcasing expertise online

Food for Thought

Marketing is coming full circle. Marketing was very personal before – personalisation is a priority now again.

In some spheres (instead of 1 on 1) it’s all about communities and personalisation in micro community level.

Community building is important to B2B too.

It’s safer to continue doing things the way we’re doing them

Do you wanna be known as a personality or you wanna be known as an expert in certain things/topics?


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