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Today I am talking to Desislava Dobreva. She is a brand strategist, personal branding expert and the founder of the Social Media Badass Academy.

Desi created and developed her personal brand thanks to Facebook first, and then moved to other channels too. She started as a freelancer and now she is online entrepreneur helping people build their personal brands from scratch and be able to monetize.

Her biggest challenge, in the beginning, was choosing a niche. Just like me, she has many interests and picking only one and sticking to it has been hard. What helped her deciding which niche to choose were the big questions mentioned below that she asked herself.

  1. What type of lifestyle do you want?
  2. What is the most important thing in life for you?
  3. What are you so passionate about that you would like to do for years to come?

What helped Dessi most in the journey to success were joining communities and eventually founding her own community – Social Media Badass Academy.

She also realized that it all starts with your target audience. Here is her 3 step process:

  1. realize what people want to hear from you
  2. find out who those people are
  3. tailor your content for them

And this is the 4 step process for transitioning from free services to paid one.

  1. do it for free
  2. get the results
  3. showcase the results
  4. set the right price

Food for Thought

If you don’t get personal with your audience from time to time they will lose interest.

2017 is going to be the year of livestreaming.

People don’t pay you based on what they think you can give them, they pay you based on what they have heard about you from others.

My clients are not just clients – they are friends.


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