Ray’s copy and marketing expertise has helped sell an estimated $200 Million or more in products and services.
Ray covered the most important points from his book in our interview, but I do recommend getting the book especially now when he is giving away a physical copy of the book for free (until March 1st).
Food for Thought
Copywriting is simply writing that persuades people to buy into idea or a product or a service or a believe.
Nobody is going to sell your writing with the passion and the care and the intimate knowledge of the writing better than you.
What you are actually selling is the transformation that your product or service brings about.
You have to have feelings about the product or service you’re selling.
About the Book
Ray Edwards’s book provides a step-by-step, fill-in-the-blanks system for writing persuasive copy for websites, sales and promotions. Ray’s sales copy is amazingly effective – having sold an estimated $200 million in products and services over the last 5 years. Now he shows you how, step-by-step, you can use the same methods he does. It’s all spelled out in the new book How to Write Copy That Sells.
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