Dorie is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, TIME, Entrepreneur, and the World Economic Forum blog. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of Reinventing You: Define Your Brand, Imagine Your Future. Her most recent book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, was released in April 2015.
In this interview we talk about
- how Dorie build her platform through blogging
- advantages of being a published author
- how to choose what to be about
- the 3-step process of reinventing yourself
- the 3 word exercise, which will help with your branding
3 Step Process of Reinventing Yourself
Step 1 – find out where you are now (what are you known for)
Step 2 – create a vision of where you wanna go and what do you need to do in order to overcome the gap of where you are and where you wanna be
Step 3 – live your brand (make sure everything you do is in line with the brand you wanna become)
3 Word Exercise
Go to half a dozen friends and colleges and ask the following question – “If you had only 3 words to describe me what would they be?”
You will be able to see certain trends and you might want to capitalize those in your branding.